A rising star of the next generation, Lane Hutson is officially becoming our ambassador. Through this partnership, we’re strengthening our position as the go-to destination for all hockey enthusiasts.
A New Era Begins Talent. Speed. Authenticity.
Through his game and personality, Lane perfectly embodies who we are:
A passion for hockey at the heart of everything we do
A constant drive to perform at the highest level
A strong connection with the hockey community
More Than a Partnership — An Experience. Get ready to experience:
Exclusive content
Activations across our network
Unprecedented access to one of hockey’s rising faces
Hockey Is Reaching the Next Level Stay tuned, the best is yet to come.
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